Cartier Tank Watch in 18k Gold: The Rectangular Design Breakthrough

In the early 20th century, round dials were introduced as a mainstream choice. In the popularity of the time, Cartier did not stop there, but made many attempts on the dial shape, which led to a breakthrough in the Tank watch style: In 1917, Louis Cartier designed a Tank watch using the perspective of looking down at the tank. It was a rectangular watch. The design of the instrument panel takes the shape of a tank as its lines and shape: the tracks are changed into two vertical lugs, and the body is extended into a case shape.

The design of Tank, through precise grasp of geometric figures and linear shapes, allows the lugs and bracelet to be integrated together, and the streamlined shape forms a unique and elegant shape. At the same time, the perfect reflection of details including the cabochon sapphire crown, disc Roman watch, minute watch, blue steel hands, etc., is one of the masterpieces of this Cartier watch.

The Tank watch was launched during World War I, and its prototype model was issued during the truce. This watch was the beginning of the Tank chapter for John Pershing, President of the American Expeditionary Forces.

Tank is one of Cartier's seven iconic series. It always adheres to Cartier's four design standards: simple lines, exquisite shapes, balanced proportions, and precious details, continuing Cartier's timeless style. Taking this as a starting point, with a precise grasp of geometric shapes and an in-depth exploration of modern aesthetics, it transcends trends and becomes classics.

From the beginning, Tank watches have become popular all over the world with their simple and smooth lines and chiseled shapes. They have remained outstanding despite the changes in trends and aesthetics over the past century.