This question is not difficult to answer. In summary, the reason why these expensive watches can be sold for tens of thousands or hundreds of thousands is due to two reasons: "labor cost" + "logo cost"!
Labor costs here only refer to those watchmakers who are on the front line of watch manufacturing and have watchmaking experience. No matter how exquisite the movement or the wonderful watch a brand can produce, it all depends on these watchmakers who are rare but can bring huge profits to the brand. As we all know, it takes Patek Philippe 10 years to have a mature and experienced watchmaker. From polishing to inlaying to more complex unique processes, it is a test for the watchmaker as well as the brand's labor cost.
But for a big brand like Patek Philippe with rare craftsmanship + skilled watchmakers + time capital, the price is naturally not much lower. The cost of some big-name watches plus some material prices and advertising costs is enough. But for some brands, manufacturing the watch is only half done. This is also the second point I want to talk about, the cost of the logo!
What is logo cost?
In addition to general advertising and marketing, it also creates momentum! It sounds no different from advertising, but the difference here is huge~ Advertising is through a large number of advertisements targeted at consumer groups on different media, bringing exposure to the brand and converting it into sales. Why are Patek Philippe and Vacheron Constantin advertisements rarely seen? Because they are only targeted at people who can afford their watches, so it is difficult for you and me to see them.
Like Tissot and Longines, you and I can see it frequently. If one day you see Patek Philippe in an advertisement in your circle of friends, either its consumption is downgrading, or you have become rich. These are all products of big data.
Advertising is one of the capital
So what is momentum building? The purpose of building momentum is to make your watches popular in the industry. They are more high-end than what is advertised. They cannot be purchased at the public price. They have to wait in line for 6 or 7 years. When the time is right, they will cut the leek in waves and make a lot of money. The public price is set low, the premium is serious, the cost is high, and the income is not bad anyway. In the end, loyal watch fans pay the bill. So there is a reason why watches costing hundreds of thousands are so expensive. But regarding the latter situation, most people can only accept it. Although the brand's approach is somewhat unlenient, the ultimate goal of any brand, no matter how ingenious it is, is to make money, and its original identity is a businessman.
For example, would you deny someone else's PP mark just because Patek Philippe is expensive?
Wouldn’t you admit that someone else is buying a hundred dollars just because you can’t buy a popular Rolex model at the public price? No, because expensive is on the one hand, and craftsmanship is on the other. In order to get those watches that are as exquisite as works of art, the displeasure caused by the price is generally ignored. When a brand goes so far as to use different polishing techniques for even a single screw, or even hand-chamfer and polish it, it’s hard not to be attracted by it.
Lange’s simplicity on the outside and complexity on the inside, Patek Philippe’s self-established PP mark, and Rolex’s own gold foundry are all industry benchmarks. There are those who speculate on watches, and there are those who don’t. There are many century-old watch brands with good craftsmanship but low profile in the watch industry. Friends who know watches know exactly which ones they are.
If you mind this approach, I suggest you choose something that is not as famous but has good workmanship. Because the marketing cost is low, it can ensure the workmanship you want, but the only requirement is that you know enough about watches to be able to choose a suitable watch for yourself. Lange is low-key but has strong inner core, Vacheron Constantin has a great reputation and does not carry a premium price, and Blancpain is known as the conscience of the world. If you like it, you can easily buy it. Of course, the above watch selection rules are limited to first-line big-name watches. You can buy any other price range as long as it does not exceed the average price of the brand.
But after all, please remember that if you are afraid of trouble, never choose a complicated model, because the more complicated it is, the easier it is to break, the repair is complicated, and the maintenance cost is high, so not only should you be simple as a person, but you should also be simple when buying a watch!
how much does Patek Philippe super clone cost?
does factory Patek Philippe use sapphire crystal?
what movement powers Patek Philippe replica watch?
is Patek Philippe leather strap good for daily wear?
where to buy factory Patek Philippe replica?
how accurate is factory Patek Philippe mechanical replica?
what case size is Patek Philippe replica watch?
does Patek Philippe replica have leather strap?
is factory Patek Philippe better than ZF version?
how to spot top factory Patek Philippe replica?
what dial options does Patek Philippe replica offer?
is Patek Philippe gold case replica worth it?
how waterproof is Patek Philippe super clone?
what is factory Patek Philippe replica quality?
how does Patek Philippe compare to genuine model?
what strap fits Patek Philippe replica best?
is Patek Philippe mechanical replica reliable?
what factory makes best Patek Philippe clone?
how thick is Patek Philippe replica case?
does Patek Philippe replica include box and papers?
