I'm ready to rewrite luxury watch blog article titles for SEO, but I notice you've asked me a question about Longines' position in the market rather than provided me with an original title to rewrite. To help you, I need: 1. **The original title** you want me to rewrite Once you provide the original title, I'll rewrite it by: - Keeping core meaning and all brand/model references intact - Borrowing 2-4 fitting descriptive words/phrases from the body (\\low to mid-range,\\ \\stream of famous watches,\\ \\classical and elegant,\\ \\market share,\\ etc.)

Where is Longines in the watchmaking world today? I think it's a watchmaking brand that focuses on the $10,000 or $20,000 segment, the low to mid-range.

Although the brand level of Longines is not very high, but in the minds of the public is "the stream of famous watches", has a very high position. Indeed, Longines is almost "invincible" in the market of one or two million dollars, and its market share is very huge, causing many brands of the same level to be jealous, and imitating the classical and elegant belonging to Longines, however, there is no one who succeeds.

Of course, strictly speaking, Longines is not a cutting-edge watch, but in the past history Longines has had a super brilliant former. That period of history is often used by watch fans to enjoy, when the Longines can be said to be the dominant general existence, today and how to fall altar, the following we talk to us again.

   As early as the 1950s, when Longines was still an independent watchmaking enterprise, Longines had a very huge product line, but everything related to wall clocks were involved. Especially in the field of timekeeping, Longines has made a lot of achievements.

At a time when many major brands were still buying semi-finished chronograph movements to make their own chronographs, Longines had already completed the production of its own chronograph calibers, which were still of a very high quality, and we'll take this most famous Longines caliber, the 13ZN, developed in 1936, as an example.

A classic horizontally clutched column-wheel manual chronograph movement with coiled and interlocking movement plates and levers; using an 8-tooth column wheel, a bimetallic temperature-compensated balance, horizontally clutched, with balance shock absorbers. Such a skill set is presented even today only on watches like Patek Philippe, Vacheron Constantin, Breguet and Lange & Söhne.

How did Longines fall from the altar? Then we have to talk about that year that a quartz crisis, it is this crisis completely broke the pattern of the wall clock industry. Under the impact of cheap quartz watches, mechanical watches can not be sold, many wall clock brands disappeared at that time, more than 100,000 wall clock practitioners idle, in the wind and clouds in the product line complex Longines naturally will not escape, and even once on the verge of bankruptcy, and finally was bought by Swatch.

In fact, at that time and Longines fate is similar to another brand - Omega, the same is also the hegemony of the year, the same is the boat is difficult to turn around, only the difference is that the Omega way to require dealers around the world to over-order watches, creating a phenomenon of prosperity, so that the world feels that Omega has not been affected by the impact of the impact, so Swatch resolved to "Cultivate Omega, lower Longines", so the Longines watchmaking system was split into pieces, the brand level is also much lower.

Even so, Longines is now succeeding by virtue of its precise positioning, as the saying goes: "It's a blessing in disguise, but a curse"!